About Us
What is The Atelier
The Atelier is a digital marketing agency that blends creativity and strategy to create content that matters which social proves and drives commerce for the brands we represent.
“People pay to avoid advertising.
People pay to watch entertainment”
How We Do It?
We drive commerce by creating content that matters to your consumers, not advertisements.
According to the latest social studies, content that inspires, educates or entertains are what consumers look for. The Atelier comes in to marry this divergence between getting your brand’s message to consumers and giving them content that they find meaningful.
We essentially are specialist in helping brands create content that consumers want, whilst subtly integrating the brand’s messaging hierarchy into it. This allows your branded content to maximize organic reach and penetrate the sub-consciousness of consumers, which social proofs the brand and drive long-term commerce growth.
Our Core Tenets
Social Proofing is not a luxury, it is a necessity.
What is social proofing?
“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” In short, social proofing is how well your brand is accepted by the general populace as “the go to” brand.
The more social proofed a brand is, the more people talk about it. The more we talk about something, the more it stays at the top of mind which results in a higher inclination to purchase.
“The most brilliant strategy won't lead to success unless it's executed effectively.”
– Bill Gates
Executional Excellence
We believe in one simple thing, executional excellence throughout the marketing value chain. From research and strategizing, to data analysis, to good old creative storytelling, our executional excellence shows.
